ANCHOR OLYMPICS
It’s hard to stand out in Milk. It’s an auto-pilot purchase and this means shoppers don’t differentiate much in the ‘sea of white’ and milk brands struggle to find a place in their lives. Anchor, a sponsor of the NZ Olympic Team, needed an opportunity to connect with shoppers on an emotional level giving them reason to trade up at shelf.
Anchor needed to bridge the gap between New Zealanders and their Olympic heroes competing at the Rio Olympics.
During the Olympics over 3.7 million innovative Anchor bottles carried unique codes and collectable athlete profiles. For shoppers the premise was simple: If NZ Win, You Can Win. Each code generated an Olympic scenario featuring Kiwi athletes. If that scenario played out in Rio, entrants instantly won a prize.
Entries nearly TRIPLED the target. 24,000 entrants averaged more than ten codes each and shoppers not only chose Anchor at shelf, but did so again and again. More importantly Anchor brought the Olympics home, becoming a brand that helped Kiwis follow their dreams.
Winner GOLD: Sales Promotion, POPAI 2017
To support the promotion at shelf, we created Account Exclusive POS that included healthy recipe card, collateral to deliver a strong brand message while using personal quotes from our athletes and once in a lifetime prizes to breakfast with our Olympians.
Tip Top 80 Birthday
We all get older and if we are lucky; in the process we make an impact on people’s lives…
Tip Top Ice Cream is one of New Zealander’s favourite brands (we all have fond memories of enjoying an ice cream on a hot summer’s day) and wanted to celebrate its birthday by giving away some presents.
We were tasked with bringing to life the 80th Birthday celebrations in store — yes we enjoyed the challenge of including some prescribed annual price point offers but with oversized POS, some anamorphic floor decals and family centric prizes — everyone was invited to the party!
