OLI6 AR BRAND AWARENESS
What we need is a device to promote the 'goatify me' Facebook app…
OK, it may not have been the main brief point but to encourage brand engagement and interactivity with core shoppers we wanted to utilise AR tech that would be very user friendly but also use content that would appeal to our younger Oli6 consumers.
P.S. get on the platform by scanning the code below and discover the brand while also having some fun.
OLI6 Educational Video
The task was to create an animated educational video to provide awareness of Australia's only Goat Milk Toddler drink that is backed by specific scientific research conducted by RMIT that would benefit Mums and retailers.
The challenge was to utilise in house skills to deliver on a tight budget. I enjoy meeting the challenge especially when I have to create functional and friendly illustrations.
OLI6 GOAT MILK AWARENESS CAMPAIGN
In Australia the infant formula category is hugely competitive and the goat formula segment of which Oli6 leads, makes up a very small percentage of the total category. The challenge was to deliver the benefits of Oli6 in an engaging way while providing mums with the confidence that this product is ‘naturally the smarter choice’.
The client wanted to make a bit of noise on the back of ranging in Coles supermarkets — and we were only too happy to help. But you know what they say about working with kids and animals… Lucky for us the goat was stuffed and the kids were all little angels.
Packaging update and new product
Oli6 Goat Milk is an evolving brand, and as such we continue to work with the brand to update the look and feel of all touch-points.
While the scientific research creates opportunity to speak to our shoppers about the benefits of Goat Milk, the growth of the product offering allows me to develop on the expanding range of sub brands that sit under the master brand look and fe
