WEET-BIX ALL BLACKS PROMOTION 2023
Working on iconic brands and delivering emotional, engaging, fun work is a great brief… if it’s another Weet-Bix and All Blacks campaign, I’m all in.
And whether it’s the collector cards, the packaging (incl. POS) and the TVCs, the challenge is updating the creative and keeping it fresh…
WEET-BIX ALL BLACKS PROMOTION 2016
When you have limited budget and a strong passion for All Blacks Rugby, of course you'd jump at a chance to not only CD the BIG TVC for the year but you'd also open up your own recently renovated house for shooting — win, win I'd say.
The arrival on shelf of the Sanitarium Weet-Bix All Blacks pack is hugely anticipated every year and I’ve been lucky enough to work on a few. It’s a great opportunity to rub shoulders with some of the best rugby players in the world but also some of the best beards on show…
WEET-BIX ALL BLACKS PROMOTION 2015
2015 was Rugby World Cup year and to pique added interest for the All Blacks and to show support for the up coming tournament we launched two versions of the supporter’s packs as well as the National promotional pack.
And we can’t ignore the traditionally huge success of the limited edition players cards — it must have worked as ‘we’ won (again).
SAnitarium Ball stars National On Pack Promotion
The Brief:
We want to do a national on pack promotion across selected cereal packs and give away a choice of balls to get kids active. Packaging, POS, design and branding.
The kicker…
We have very little budget and we want a TVC to run as support, did we add, VERY LITTLE BUDGET?
When budgets are tight but you need to launch a national on-pack promotion, you can throw your hands in the air or rely on great internal teamwork to get the job done. This proved to be a rewarding journey for both the client and me.
WEET-BIX TRYathlon PACKAGING
Sanitarium believes in the benefit of a well balanced diet, exercise and a good splash of fun and nothing sums that up like the annual Kids TRYathlon. It’s not about winning, but taking part and to be able to use an illustrated pack was quite the break from the norm…
SANITARIUM — Family Favourites cookbook
The brief was to develop a ‘Family Favourites’ recipe book, and remain true to the health conscious direction from Sanitarium.
It was a challenge but I can honestly say that I enjoyed every minute of the shoot and took my role as taster, very seriously…
