fuel the raceday feeling
The Shell FTRDF experience — a multi-sensorial experience that aims to get punters ‘closer to the track than they’ve ever been’ through the super wide-screen (32:9) custom footage, 5.1 booming surround sound, plus additional heat and smell components — has been in operation since 2022…
We were challenged to update the content for 2024’s activations, but with very limited budget…
With some clever editing and a new platform focussed on the Bathurst experience, we used footage from client and Supercars to achieve an exceptional and immersive container experience for the fans.