FREe the golden bird
How do you get casual chip eaters who are wrapped up in the seriousness of life to engage in a moment of carefree fun?
You remind them that Bluebird chips unleash the power of joy, so they can let their guard down and play… by offering up a massive $250,000 cash prize pool and $10k if they find one of the Golden Birds inside specially marked parks!
Summer smash hits
The brief was to develop a TTL campaign idea for an Limted Time Offer flavour range to drive relevancy & affinity with shoppers — a concept that can elevate the product flavour theme off-pack AND deliver a brand experience that get consumers excited to engageed parks!
Inspired by the summer tunes that make our breaks so much fun, we partnered with Spotify and brought our flavours to life in ways Kiwis never expected.
Rip into a tasty Banging Beats Burger, experience a Homegrown Hits Pie & Sauce and a Tasty Tunes Cheese & Onion Toastie.
