Experiential design
“You only get one chance at a first impression. I suggest Julia Child because it's easy to do. 'Save the giblets.'”
— Phil Dunphy, Modern Family
When someone interacts with a brand, product or service for the first time, they create an initial and often lasting first impression — while experiential design is a combination of the art and science of shaping the customer journey, it's basically creating an enjoyable and memorable experience.
