Cadbury (Cheer and a half)
Initially a galvanising message for Kiwis (and Aussies in the Australian market) to support their teams, the campaign isn’t just about cheering on the sports men and women, but their acts of sportsmanship and intangible moments of generosity that reflect the beautiful nuances of sport.
This body of work stretched from launching the platform and special edition packs instore through to a consumer promotion and social comms to highlight the campaign and experience at live games across New Zealand.
And yes, I’ve been lucky enough to work with the ABs here too…
GAMIFYING THE SHOPPER EXPERIENCE…
As we get older, we stop playing games.
But, if you create an interactive AR game to act as a fun and engaging promotion mechanic, you can incentivise purchase, drive a significant penetration uplift AND remind parents that when it comes down to it, we’re all just big kids.
