Fed with love, by those who know
If, like me, you love a little emotion delivered through an authentic voice in realistic and believable environments… you should check out this recent work with Reconnected for Royal Canin. This content, featuring a variety of cuts into social and retail, will be available across CTV and YouTube with specific versions used in the Australian and New Zealand markets..
While Royal Canin products are researched through innovative nutritional science and the observation of cats and dogs — our approach was as simple as showing the most powerful recommendation is actually personal. Genuine vets feeding Royal Canin to their own pets, not just as professionals, but as people…
I may be biased, it might be that the client was amazing, the talent nailed it, and the whole team smashed it — but it was a joy to work on this campaign.
Creative Director Nigel Hooker
Director Prad Sen
Producer Jess Lucas
Cinematographer Ben Blennerhassett
Account Director Nikita Fursman
Crew Ant Salpietro, Daniel Carr, Jarrod Otten
Pet handler Lauren Selwood
Photographer Paul Johnstone